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Published on 10 Apr 2024 on Zacks via Yahoo Finance

IZEA WORLDWIDE (IZEA) Enhances Influencer Marketing Portfolio


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IZEA WORLDWIDE IZEA shares are up 11.4% year to date compared with the Zacks Computer & Technology sector's rise of 15.9%. The uptick can be attributed to IZEA’s expanding footprint in the influencer marketing industry.In the fourth quarter of 2023, IZEA reported revenues of $8.9 million, up 1% year over year. The upside was driven by the introduction of FormAI, a suite of generative AI tools for creators and marketers which drove usage of izea.com and attracted new paid subscriptions.Building on its success, IZEA has recently launched Quadra, the latest addition to its FormAI suite. With Quadra, IZEA aims to elevate the quality of generated images in influencer marketing campaigns by offering 50% higher resolution and more lifelike representations of humans.By leveraging advanced AI technologies such as Stable Diffusion and OpenAI generative models, Quadra promises to improve visual fidelity and enhance speed in image generation.

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