Published on 11 Dec 2023 on Zacks via Yahoo Finance
IZEA Acquires Zuberance, Expands Advocate Marketing Platform
IZEA Worldwide IZEA is keeping no stone unturned to expand its influencer marketing platform. The company recently acquired Zuberance, which will help to add user-generated content and performance-based creator compensation to its portfolio. The acquisition represents a strategy shift toward leveraging the combined strength of influencer presence and authentic consumer support within the unified marketing ecosystem.IZEA Worldwide intends to help influencers and customers by integrating Zuberance’s features like customer referrals, customer reviews, customer stories, customer answers, social sharing, and analytics into its platform.IZEA Worldwide aims to assist B2B customers in building an influential network of advocates with an organized and fully accountable approach.
IZEA WORLDWIDE, INC. Price and Consensus
