Published on 31 May 2024 on Zacks via Yahoo Finance
Alibaba's (BABA) Promotional Campaign to Boost Global Footprint
Alibaba’s BABA international e-commerce retail arm, AliExpress, announced several promotional campaigns for shoppers after being named the exclusive global e-commerce partner of UEFA EURO 2024.The company announced that 1,000 shoppers would have a chance to win UEFA EURO 2024 match tickets.The promotional campaigns also include a Choice Day and Summer Sale with a theme of 'Summer Carnival,' a 'Shake & Win' game for time-limited prizes, and a fun quiz where users can win discounts, match tickets and discount coupons worth up to $500 each.Alibaba aims to enhance the user experience for its global consumers on the back of this announcement. This, in turn, is expected to drive solid customer momentum among international shoppers and sports enthusiasts for its AliExpress platform, thereby expanding its global reach.
Alibaba Group Holding Limited Price and Consensus
