Published on 20 Jul 2024 on Retail Insight Network · via Yahoo Finance
Reliance Retail, the retail arm of Indian conglomerate Reliance Industries Limited, is set to broaden Superdry's product range in India with the introduction of an athleisure line, The Economic Times has reported.
The move marks Superdry's inaugural venture into the global athleisure segment and will see it competing with leading sportswear giants Nike and Adidas.