Published on 16 May 2024 on Retail Insight Network via Yahoo Finance
Reliance Retail signs exclusive licensing agreement with UK’s ASOS
Reliance Retail, a subsidiary of multinational conglomerate Reliance Industries Limited (RIL), has entered a long-term exclusive licensing agreement with UK online fashion retailer ASOS.
This collaboration will make Reliance Retail as the exclusive partner for ASOS in India, covering both online and offline channels.
The Indian retailer will offer ASOS’s curated portfolio of own-brand labels to customers through different retail formats, including exclusive brand stores, multi-brand store expressions, and digital commerce platforms.