Published on 28 May 2024 on Benzinga
As the corporate exodus from Russia faces increasing complications, multinational companies are finding themselves caught between a rock and a hard place. With the geopolitical situation intensifying, the business landscape for firms like Avon Products, Air Liquide AIQUY, and Reckitt remains precarious and fraught with challenges.
What Happened: Companies including the Natura-owned cosmetics brand, the French industrial gas producer, and the UK consumer group have struggled to divest their Russian operations amidst a resurgence in consumer activity, the Financial Times reported on Tuesday that over 2,100 multinational firms are still operating in Russia since the invasion of Ukraine in 2022.