Published on 23 May 2024 on Retail Dive via Yahoo Finance
Kiehl’s launches in the Amazon Premium Beauty store
Dive Brief:
Joining other brands in Amazon’s beauty hub, skin care brand Kiehl’s has launched its products in the Amazon Premium Beauty store, according to a press release.Kiehl’s will have a dedicated digital storefront within the Amazon Premium Beauty section, where shoppers can buy products such as sunscreen, facial creams and masks. The brand also touted its men’s assortment as a potential source of Father’s Day gifts.Amazon granted some of the brand’s products its Climate Pledge badge, a distinction it launched in 2020 to identify environmentally sustainable products on its platform.
Dive Insight: