Published on 30 May 2024 on Benzinga
American Airlines Group Inc AAL is retreating from a strategy that CEO Robert Isom admitted drove away valuable corporate clients and hurt the airline’s revenue.
The Fort Worth, Texas-based airline had aimed to capitalize on a reduction in business travel post-COVID-19 by cutting sales staff. It also removed some fares from channels used by large companies, hoping to encourage direct bookings through American's website or app.