Something to cluck about: Handcrafted burger chain rebrands to promote new chicken sandwiches

Published on 24 May 2024 on The Florida Times-Union via Yahoo Finance

Something to cluck about: Handcrafted burger chain rebrands to promote new chicken sandwiches

BurgerFi has rebranded and is now known as ChickenFi. The Fort Lauderdale-based national restaurant chain announced the temporary rebranding Tuesday as a marking promotion for its new grilled and fried chicken sandwiches.

A Fort Lauderdale-based national burger chain with four Jacksonville-area restaurants has changed its name to reflect and promote its new chicken sandwich menu offerings.

BurgerFi is now ChickenFi. At least for online marketing purposes.

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