Published on 3 Jun 2024 on BBC via Yahoo Finance
Shein uses influencers and reality TV stars, like Natalia Zoppa, to promote the brand [Getty Images]
Shein, the controversial fast fashion giant whose popularity soared during Covid, may soon tighten its ties with the UK with plans to sell shares in the business on the London Stock Exchange.
The Chinese firm could file the relevant paperwork as soon as this week, potentially valuing the company at $66bn (£51.7bn), say reports.