Published on 14 Jan 2025 on Benzinga
...Major Price Hike: Apple, Qualcomm Supplier Explores Chip Development - Apple...
British chip design firm Arm Holdings ARM is developing plans to increase prices by up to 300% and has discussed manufacturing its own chips, marking a significant shift in strategy that could reshape its relationship with major customers like Apple Inc. AAPL and Qualcomm Inc. QCOM.
What Happened: The SoftBank-controlled company aims to boost annual smartphone revenue by approximately $1 billion over a decade through its “Picasso” initiative, according to court documents revealed during a recent trial with Qualcomm, Reuters reported. The strategy, dating back to 2019, centers on increasing royalty rates for its latest Armv9 computing architecture.