Published on 19 Apr 2024 on Zacks via Yahoo Finance
Fat Brands (FAT) to Introduce 40 New Co-Branded Locations
FAT Brands Inc. FAT, the parent company of iconic eateries Fatburger and Round Table Pizza, unveils a strategic move to open 40 new co-branded locations across Northern California. In collaboration with franchisee California Burger, Inc., this initiative aims to blend the California heritage of both brands, leveraging their individual strength to create a compelling culinary experience.
Taylor Wiederhorn, Chief Development Officer of FAT Brands, underscores the success witnessed with similar co-branded ventures, citing the existing more than 100 locations worldwide featuring Fatburger and Buffalo's Express. This latest deal extends the company's footprint, tapping into the thriving market of Northern California.