Published on 13 Mar 2024 on Zacks via Yahoo Finance

Brightcove (BCOV) Adds New Feature to Its Streaming Platform

Brightcove BCOV enhanced its streaming technology platform with web-based video editing capabilities. The added feature will help content creators, social media managers, marketers and other users accelerate their video creation, management and publishing workflow within the streaming platform.

The new feature allows users to repurpose content by trimming videos and highlighting parts of original footage. The feature also allows users to include creative assets like graphics, logos, music and artwork while editing the videos on the platform.

The feature helps users source and edit recordings from staff or other contributors into a refined video to publish internally or externally. Users can use customizable templates to edit video content for promotions, campaigns or personalized messages. Additionally, the feature allows users to edit or crop content according to the various formats used in different distribution channels. This new video-editing feature will help the company maintain an edge in the market.