Published on 18 Jan 2025 on Benzinga
Meta Platforms Inc. META reportedly stands to gain significantly if TikTok, a popular social media platform, is banned from U.S. app stores this Sunday.
What Happened: TikTok’s legal team warned that the app could “go dark,” cutting off access for existing users to view videos. Such a ban would significantly affect one of the largest social media platforms in the U.S., potentially freeing up billions in ad revenue and user engagement, according to an analysis by eMarketer on Friday, reported Business Insider.