Published on 20 Nov 2024 on Benzinga
Roku Shares Fell 6% On Wednesday: What Happened? - Roku (NASDAQ:ROKU)
Roku Inc. ROKU shares traded lower on Wednesday, potentially in response to The Trade Desk Inc. TTD unveiling its new streaming TV operating system, Ventura. Here’s what you need to know.
What Happened: The Trade Desk introduced Ventura Wednesday morning, a platform aimed at improving the efficiency of streaming TV advertising. The system, which is expected to roll out in 2025, addresses inefficiencies in ad supply chains and user experiences while offering enhanced targeting and personalization tools for advertisers.