Published on 10 Jan 2024 on Zacks via Yahoo Finance

Denny's (DENN) Reaches Test Agreement With Franklin Junction

Denny's Corporation DENN has recently inked a significant deal with Franklin Junction, a global leader in branded virtual restaurants. Under this expansive agreement, Franklin Junction will collaborate with a minimum of 250 domestic Denny’s restaurants, securing exclusive geographic rights. This strategic move aims to accelerate Denny’s market presence through Franklin Junction's innovative Host Kitchen platform.

Kelli Valade, president and CEO of Denny’s, emphasized the unique strength of their off-premises sales channels and expressed enthusiasm about leveraging this partnership to enhance their leadership position in the market. The collaboration will enable Denny’s to provide exceptional guest experiences, capitalizing on the growing trend of virtual restaurants.

The Host Kitchen platform, pioneered by Franklin Junction, allows restaurant brands to expand into new markets without the need for significant capital investment. By operating as virtual restaurants, these establishments utilize Franklin Junction’s Host Kitchen fulfillment partners for local order production.