Published on 23 Apr 2024 on WWD via Yahoo Finance
The Body Shop: Can It Rise Again?
LONDON — The Body Shop’s road to ruin was paved with many good intentions. But in the end, the brand that pioneered cruelty-free beauty fell victim to cruel fate and poor management decisions, under the ownership of founder Anita Roddick and her husband Gordon Roddick, L’Oréal, Natura and the German private equity firm Aurelius.
While Roddick helped to set a template for future retailers and entrepreneurs when she initially launched The Body Shop, it has now fallen so far behind the competition that success will be impossible without major funding, committed owners and a new strategy, according to industry experts.