Instagram's Ad Revenue Could Hit $32 Billion by 2025, Driving Meta's Growth:...

Published on 19 Dec 2024 on Benzinga

Instagram's Ad Revenue Could Hit $32 Billion by 2025, Driving Meta's Growth:...

Meta Platforms Inc’s META Instagram has the potential to generate 50% of the company’s advertising revenue in the U.S., Bloomberg cites from Emarketer estimates.

Instagram could breach $32 billion in U.S. advertising revenue in 2025, up over 24% in 2024, as its short-form video product Reels gain traction, Bloomberg cites Emarketer. The video-sharing app boasts over 148 million American users.

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