Published on 30 Dec 2024 on Benzinga
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Apple Inc's AAPL new intelligence features for the iOS 18, iPadOS 18, and macOS Sequoia 15.1 updates are expected to boost sales as it enters other geographies in 2025. However, Apple's Chinese competitor Huawei has announced heavy discounts for the New Year on their premium models, challenging the former's sales performance in this key market.
What Happened: Apple’s smartphone sales in China dipped 0.3% year-on-year in the third quarter of their current fiscal year. This resulted in just a 15.6% market share for Apple. Meanwhile, their main competitor, Huawei, saw a significant increase of 42% in market share during the same period, capturing 15.3% of the market. According to research by the International Data Corporation, Vivo took the top spot with a market share of 18.6%, up 21.5% year-on-year.