Published on 14 Mar 2024 on Zacks via Yahoo Finance
LivePerson (LPSN) & Infinity Unite to Enhance Digital Experience
LivePerson, Inc. LPSN, the leading enterprise in digital customer conversations, has joined forces with Infinity, the renowned call analytics platform, in a groundbreaking partnership. This collaboration aims to elevate brands' ability to personalize digital experiences through the integration of conversational data and intelligence.
By seamlessly connecting attribution data across voice calls and digital messaging conversations, the partnership empowers brands to enhance personalization and drive measurable ROI. By offering bi-directional attribution, including interactions managed with artificial intelligence (AI) and automation, brands gain deeper insights into customers' omnichannel journeys.
This also includes gaining deeper insights into online-to-offline engagements, optimizing marketing spend with improved attribution data, understanding factors driving escalation from digital to voice and enhancing sales and service outcomes through personalized experiences.