Published on 2 Jan 2025 on Benzinga
...Robinhood Rings In New Year With $2.5 Million Bitcoin, Dogecoin Giveaway: CEO...
Robinhood Markets Inc. HOOD launched 2025 with a strategic customer engagement initiative, distributing $2.5 million worth of Bitcoin BTC/USD and Dogecoin DOGE/USD to existing users during New Year’s Eve, attracting active users to its platform during the holiday.
What Happened: The company’s CEO Vlad Tenev emphasized the promotion’s focus on existing customer loyalty rather than new user acquisition. “You may have gotten used to us offering matches and incentives to new customers. These are all about our existing customers,” Tenev posted on X on Wednesday.