Published on 11 May 2024 on Insider Monkey via Yahoo Finance

12 Best Marketing Stocks to Buy

In this article, we discuss the 12 best marketing stocks to buy. To skip the detailed analysis of the industry, go directly to the 5 Best Marketing Stocks to Buy.

The advertising and marketing industry is a vital component of the economy and it plays diverse roles in driving growth, nurturing innovation and creativity, and facilitating market efficiency. According to a report by Solomon Partners, the projections indicate that global advertising growth for 2024 is expected to range from 4.6% to 7.2%, nearly doubling the anticipated growth rate of 2% to 5% projected for 2023. Some of the major growth catalysts in the year for marketing and advertising companies are the Paris Olympics and the US elections. According to the report, the highest ad spending year-over-year growth is expected for out-of-home advertising at 7.2%, followed by digital ad spending at 6.3%. On the other hand, print ad spending is expected to decline by 4.6% year-over-year.

Ad Revenue on the Rise for Digital Advertising Companies