Published on 30 May 2024 on Benzinga
Alphabet Inc‘s GOOG GOOGL Google and augmented reality startup Magic Leap have entered into a strategic partnership aimed at creating immersive experiences that integrate the physical and digital realms.
The collaboration, confirmed by both companies, marks Google’s renewed interest in the augmented and virtual reality (AR/VR) market, which has been dominated by Meta Platforms Inc. META and Apple Inc. AAPL.