Published on 10 May 2024 on Just Drinks via Yahoo Finance
Getting personal on nutrition
Do personalised nutrition apps have the potential to influence our buying choices on a large enough scale to impact grocers and manufacturers?
Such apps have become the flavour of the day amongst certain consumers seeking guidance on an individual basis based on how their own body responds to different food and drinks.
They appeal to those who are health-conscious already, those who are tech-minded and people who are willing to pay for something that is bespoke.