Published on 8 Aug 2023 on Simply Wall St. via Yahoo Finance

Those who invested in AO World (LON:AO.) a year ago are up 110%

Unless you borrow money to invest, the potential losses are limited. On the other hand, if you find a high quality business to buy (at the right price) you can more than double your money! For example, the AO World plc (LON:AO.) share price has soared 110% return in just a single year. It's also good to see the share price up 17% over the last quarter. This could be related to the recent financial results, released recently - you can catch up on the most recent data by reading our company report. On the other hand, longer term shareholders have had a tougher run, with the stock falling 49% in three years.

So let's investigate and see if the longer term performance of the company has been in line with the underlying business' progress.

View our latest analysis for AO World