Published on 27 May 2024 on Motley Fool via Yahoo Finance
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As a small business owner, you should spend lots of time thinking about your customers: who they are, what they need, and why they buy from you. Building stronger, deeper, more loyal customer relationships is the best way for small businesses to find a profitable niche and stay ahead of competition from big box retailers and corporations. Being small can be an advantage, if your small size helps you stay closer to your customers.