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Published on 18 Apr 2024 on GuruFocus.com via Yahoo Finance

How a DCF Analysis Supports the Bull Case for Apple


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Apple Inc. (NASDAQ:AAPL) has not been receiving quite as much love from investors as it usually does. The stock is down 9% so far in 2024 against the S&P 500's (SPY) 7% gains through mid-April.

Some of the recent bearishness toward the Cupertino, California-based tech company is founded on short-term concerns. For instance, iPhone sales in the important China market seemed to be under pressure at the start of the year. Others worry more about the core of Apple's business. For example, the company's ecosystem remains under the scrutiny of regulatory agencies around the world. In addition, some fear that Apple may have missed the boat on artificial intelligence.

NASDAQ.AAPL price evolution

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