Coca-Cola partners with Constellation Brands to add alcohol to Fresca

Published on 6 Jan 2022 on Market Watch

Coca-Cola partners with Constellation Brands to add alcohol to Fresca

Coca-Cola Co. and Constellation Brands Inc. announced a partnership on Thursday for a new alcoholic version of the Fresca soft drink brand.

Fresca Mixed will be combined with spirits based on the ways in which Fresca cocktails are made around the globe. The U.S. launch is planned for 2022.

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Coca-Cola partners with Constellation Brands to add alcohol to Fresca

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