Published on 9 Apr 2024 on Benzinga via Yahoo Finance
Uber Eats Embraces TikTok Wave with New Short-Form Video Discovery Tool
Uber Technologies, Inc’s (NYSE:UBER) Uber Eats is introducing a TikTok-style short-form video feature to enhance food discovery and enable restaurants to highlight their offerings more vividly.
This feature, which is currently undergoing testing in New York, San Francisco, and Toronto, represents Uber Eats’ foray into the burgeoning realm of short-form video content, aligning with a trend popularized by platforms like Meta Platforms Inc (NASDAQ:META) Instagram, Alphabet Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) YouTube, Snap Inc (NYSE:SNAP) Snapchat, Netflix Inc (NASDAQ:NFLX), and recently Microsoft Corp (NASDAQ:MSFT) LinkedIn.