Published on 7 Oct 2021 on Benzinga
Why Vinco Ventures Shares Are Surging Higher Today
Vinco Ventures Inc (NASDAQ: BBIG) is surging higher Thursday morning after the company, and ZASH Global, reported the purchase of AdRizer for $108 million in cash and stock. $25 million will be paid in cash and the remaining amount will be issued in equity of ZASH common stock. The common stock will come with a two-year lock up period.
AdRizer is a publisher and analytics solution with a focus on revenue attribution. AdRizer will be integrated in the Lomotif platform for ad placement revenue similar to other technology platforms such as Alphabet Inc's (NASDAQ: GOOG) (NASDAQ: GOOGL) Google ad words and Facebook Inc's (NASDAQ: FB) Ad Manager.