Published on 8 May 2024 on Benzinga
Apple Inc AAPL and its Chinese retailers have cut prices, leading to a 12% surge in Chinese iPhone shipments in March, as indicated by official data.
This increase suggests that Apple’s strategies to reverse a sales decline are starting to bear fruit. According to the China Academy of Information and Communications Technology, foreign-branded smartphone shipments, predominantly Apple’s iPhones, rose to 3.75 million units in March compared to the previous year.