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Published on 29 May 2023 on Zacks via Yahoo Finance

Is It Worth Investing in P&G (PG) Based on Wall Street's Bullish Views?


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Investors often turn to recommendations made by Wall Street analysts before making a Buy, Sell, or Hold decision about a stock. While media reports about rating changes by these brokerage-firm employed (or sell-side) analysts often affect a stock's price, do they really matter?

Let's take a look at what these Wall Street heavyweights have to say about Procter & Gamble (PG) before we discuss the reliability of brokerage recommendations and how to use them to your advantage.

P&G currently has an average brokerage recommendation (ABR) of 1.59, on a scale of 1 to 5 (Strong Buy to Strong Sell), calculated based on the actual recommendations (Buy, Hold, Sell, etc.) made by 16 brokerage firms. An ABR of 1.59 approximates between Strong Buy and Buy.

NYSE.PCG price evolution

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