Published on 1 Aug 2022 on Zacks via Yahoo Finance

Here is What to Know Beyond Why Alphabet Inc. (GOOG) is a Trending Stock

Alphabet Inc. (GOOG) has recently been on Zacks.com's list of the most searched stocks. Therefore, you might want to consider some of the key factors that could influence the stock's performance in the near future.

Shares of this company have returned +6.9% over the past month versus the Zacks S&P 500 composite's +8.4% change. The Zacks Internet - Services industry, to which Alphabet Inc. belongs, has gained 3.9% over this period. Now the key question is: Where could the stock be headed in the near term?

Although media reports or rumors about a significant change in a company's business prospects usually cause its stock to trend and lead to an immediate price change, there are always certain fundamental factors that ultimately drive the buy-and-hold decision.