Published on 24 Nov 2023 on Benzinga
Consumer preferences can be as volatile as the stock market. Apple Inc's AAPL recent experience during China's Singles Day shopping festival highlights this unpredictability.
Surprisingly, Apple witnessed a 4% decline in smartphone sales compared to the previous year. In stark contrast, Huawei, a Chinese multinational technology company, experienced a staggering 66% increase in sales during the same period.