Published on 9 Jan 2024 on Zacks via Yahoo Finance
Blackberry (BB) at CES 2024: A Look at Main Announcements
At CES 2024, held in Las Vegas, Blackberry BB made a series of announcements, including the launch of QNX Sound.
The QNX Sound is an innovative development platform that separates audio and acoustics software from vehicle hardware, using pre-integrated technologies for various purposes like telephony, safety alerts, noise reduction, and media playback. This innovation grants audio designers and engineers the freedom to craft fresh in-vehicle sound experiences.
The platform also includes advanced tuning tools with a user-friendly interface that fosters limitless signal processing creativity. This software-driven approach invites automakers to explore new audio-based services and partnerships that create additional revenue streams through optional features or premium audio upgrades via on-demand or subscription services.