Published on 5 Apr 2024 on Zacks via Yahoo Finance
The Estee Lauder Companies Inc. EL is reaping benefits from sturdy presence in emerging markets, where demand appears to be growing. The company boasts a strong online business. This beauty company’s Profit Recovery Plan looks promising. Let’s delve deeper.
Online Business: Key Driver
Estee Lauder boasts a strong online business. It is implementing new technology and digital experiences, including online booking for each store appointment, omnichannel loyalty programs and high-touch mobile services. These initiatives and its digital-first mindset have been aiding Estee Lauder’s online sales. The company is expanding its omnichannel capabilities to aid flexible and convenient shopping options for consumers.