Published on 10 Apr 2024 on Yahoo Finance
Uggs to work, Crocs to parties, and Birkenstocks and socks all summer long.
Consumers' desire to wear comfy shoes all day, every day is taking priority and spreading across generations. The continued casualization of footwear is driving once-stale brands into the spotlight as their businesses reap increasing sales.
In a note to clients, Stifel analyst Jim Duffy highlighted a "shift in retro trend evidenced by the meteoric rise of New Balance’s chunky dad shoes ... as well as explosive popularity of the [Adidas] Samba, plus the Campus and Gazelle."