Published on 4 Dec 2023 on GuruFocus.com via Yahoo Finance
GoPro Inc.'s (NASDAQ:GPRO) strategic shift to lower pre-pandemic pricing and the introduction of entry-level cameras has been a game-changer.
This move boosted unit sales and revenue, contributing 19% to third-quarter 2023 camera revenue, and demonstrated successful market penetration without hurting premium sales.
With $294 million in revenue for the third quarter, 78% of which came from retail channels, GoPro's market position is stronger than ever.