Published on 25 Apr 2024 on The Telegraph via Yahoo Finance
Unilever boss Hein Schumacher said social purpose was 'a very important part' of the Ben & Jerry's brand - Vivian Wan/Bloomberg
Ben & Jerry’s social justice activism is “a strength, not a weakness”, Unilever has insisted, amid questions over whether the brand’s political campaigning could deter potential buyers.
Unilever, which owns Ben & Jerry’s, Magnum, Dove and Marmite, is plotting a sale of its ice cream division as part of a turnaround plan by its new chief executive Hein Schumacher.