Published on 4 Mar 2024 on Zacks via Yahoo Finance
TEGNA (TGNA) and Comscore Collaborate for Audience Measurement
TEGNA TGNA and Comscore SCOR have announced a multi-year agreement for local linear and cross-platform audience measurement. This comprehensive deal solidifies the latter’s position as a key measurement partner for TGNA across all its markets.Under the terms of the agreement, Comscore will provide essential measurement metrics covering TEGNA's local TV, major affiliates and digital operations. As a prominent player in the media landscape, TGNA owns 64 local news brands spanning 51 markets, positioning itself as one of the largest and most geographically diverse broadcasters in the United States.With a substantial presence, TEGNA is the largest owner of Big Four affiliates in the top 25 markets among independent station groups, reaching nearly 39% of all TV households nationwide.This data, coupled with SCOR's advanced cross-platform capabilities, empowers TEGNA with a comprehensive audience view encompassing linear, CTV and digital platforms. TGNA will use these valuable insights to help advertisers improve their campaigns for better results.The Zacks Consensus Estimate for TGNA’s 2024 revenue subscriptions is pegged at $1.57 billion, indicating a year-over-year increase of 6.48%. The consensus mark for 2024 earnings is pegged at $3.29 per share, indicating year-over-year growth of 89.08%.
TEGNA Inc. Price and Consensus
