Domino’s China Franchisee Expands in Smaller Cities For Growth

The Chinese franchisee of Domino’s Pizza Inc. is accelerating store expansions as consumers outside the country’s top cities show a bigger appetite for western food.

The pizza chain wants to tap demand for fast food among residents in less prominent Chinese cities and towns that aspire to the lifestyle of glitzy megacities, Aileen Wang, chief executive officer of DPC Dash Ltd, also known as Domino’s Pizza China, told Bloomberg in an interview in Shanghai Thursday.