Published on 18 Sep 2022 on Simply Wall St. via Yahoo Finance

The past year for AO World (LON:AO.) investors has not been profitable

Even the best investor on earth makes unsuccessful investments. But serious investors should think long and hard about avoiding extreme losses. We wouldn't blame AO World plc (LON:AO.) shareholders if they were still in shock after the stock dropped like a lead balloon, down 81% in just one year. That'd be a striking reminder about the importance of diversification. We note that it has not been easy for shareholders over three years, either; the share price is down 42% in that time. Shareholders have had an even rougher run lately, with the share price down 33% in the last 90 days. We note that the company has reported results fairly recently; and the market is hardly delighted. You can check out the latest numbers in our company report. We really feel for shareholders in this scenario. It's a good reminder of the importance of diversification, and it's worth keeping in mind there's more to life than money, anyway.

So let's have a look and see if the longer term performance of the company has been in line with the underlying business' progress.

View our latest analysis for AO World