Published on 18 Jan 2022 on Zacks via Yahoo Finance
Here's How Kroger (KR) is Fortifying Position in Industry
The Kroger Co. KR, which operates in the thin-margin grocery industry, has been undergoing a complete makeover not only with respect to products but also in terms of the way consumers prefer shopping grocery. The company has been adding new products as well as eyeing technological expansion. Its acquisition of meal kit company, Home Chef, and partnership with British online grocery delivery firm, Ocado, reinforces its position in the online ordering, automated fulfillment and home delivery space.In the latest developments, Kroger expanded its partnership with Nuro, a leading autonomous vehicle company, to deliver fresh groceries. Leveraging Nuro's new third-generation vehicles, Kroger will continue to enhance its digital services in Houston to provide customers with fresh food at a great value.This Cincinnati, OH-based company is expanding the customer fulfillment centers (CFCs) to ensure efficient deliveries. It recently announced the expansion of the Kroger fulfillment network to the Indianapolis area. This network is likely to enrich customers’ shopping experience with advanced digital services and delivery capabilities. Of late, Kroger announced that it would set up a CFC in North Carolina, which will be powered by Ocado Group.No doubt, Kroger has been making significant investments to enhance product freshness and quality, and expand digital capabilities. Impressively, it has been introducing new items under its “Our Brands” portfolio — launched 216 new items in third-quarter fiscal 2021. It has announced a partnership with Kipster Farms to bring the world's first carbon-neutral, cage-free eggs to retail shelves in the United States under the Simple Truth brand.
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