Published on 24 May 2024 on Insider Monkey via Yahoo Finance
In this article, we will reveal the most underrated city in Africa to visit in 2024. If you wish to look at our detailed rankings and analysis, please switch over to the 20 Most Underrated Cities in Africa to Visit in 2024.
Africa Unveiled: Exploring the Untapped Potential of a Continent’s Tourism
In the vast tapestry of global tourism, the beauty of Africa remains an underutilized speck. UNWTO reports that as of 2023, international tourist arrivals in Africa accounted for just 5.1% of the worldwide volume. This comes even though tourism in Africa swiftly recovered to 96% of pre-pandemic volumes in 2023, with only the Middle East having a better recovery. Yet, much like a pearl that remains concealed behind an uncomely shell, the vast savannahs and bustling cities of Africa remain overlooked due to factors such as a lack of digital infrastructure, safety concerns, and other socio-political reasons.