Published on 10 Apr 2024 on Zacks via Yahoo Finance
J&J Snack (JJSF) Bolsters Portfolio With Thinsters Acquisition
J&J Snack Foods Corp. JJSF announced its latest strategic move with the acquisition of Thinsters, a brand celebrated for its thin, crunchy cookies made from simple, real ingredients. This acquisition signifies an important step for J&J Snack Foods, reinforcing its leadership role in the snack food market and broadening its commitment to offering a diverse range of high-quality, enjoyable snacks to consumers throughout the United States.Thinsters stands out in the cookie sector for its commitment to flavor and quality, baking cookies that are delicious and guilt-free, thanks to its use of real butter and sugar. This focus on simple, wholesome ingredients has not only won Thinsters a loyal following but also positioned the brand as a leader in its category for product quality.The acquisition is seen as a natural extension of J&J Snack Foods' existing portfolio, which already includes a wide variety of cookies and baked goods. Thinsters' philosophy of using high-quality, real ingredients aligns well with the current market trend toward healthier snack options. The move is expected to benefit both companies, with plans to leverage J&J Snack Foods' extensive distribution network and marketing expertise to introduce Thinsters' cookies to a wider audience.
